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Research papers

Semiometrics

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
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Citation

Deutsch, E. (1989a, September 01). Semiometrics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/semiometrics


Research papers

Semiometrics (French)

Semiometrics is a speciality which is designed to bridge the gap between the qualitative and quantitative approaches of market analysis. It provides a means of explaining behavioural and attitudinal differences by reference to differential...

Catalogue: ESOMAR Congress 1989
Author: Emeric Deutsch
Company: KANTAR TNS Malaysia
September 1, 1989
×

Citation

Deutsch, E. (1989a, September 01). Semiometrics (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/semiometrics-french-


Research papers

Econometry and psycho-sociology complementary methods of approach

This example illustrates an extremely rewarding method of collaboration between psycho-sociological specialists and econometric specialists. Such collaboration should be developed more end more in the study of many forecasting problems. In this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Emeric Deutsch, Michel Simon
September 3, 1962
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Citation

Deutsch and Simon (1962a, September 03). Econometry and psycho-sociology complementary methods of approach. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/econometry-and-psycho-sociology-complementary-methods-of-approach


Research papers

Econometry and psycho-sociology complementary methods of approach (French)

This example illustrates an extremely rewarding method of collaboration between psycho-sociological specialists and econometric specialists. Such collaboration should be developed more end more in the study of many forecasting problems. In this...

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Authors: Emeric Deutsch, Michel Simon
September 3, 1962
×

Citation

Deutsch and Simon (1962a, September 03). Econometry and psycho-sociology complementary methods of approach (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/econometry-and-psycho-sociology-complementary-methods-of-approach-french-


Research papers
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Citation

de Vos et al. (1960a, June 15). Group discussion on "Distribution research" and "Motivation research on the channels of distribution" . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/group-discussion-on-distribution-research-and-motivation-research-on-the-channels-of-distribution-


Research papers

Motivation research in the field of distribution

What is usually named motivation research is the application of the methods of psychology and: sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand...

Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
June 15, 1960
×

Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-103


Research papers

Motivation research in the field of distribution (French)

What is usually named motivation research is the application of the methods of psychology and sociology to commercial problems, and is therefore nothing but a certain type of research in the field of distribution. Its special aim is to understand and...

Catalogue: ESOMAR Conference 1960
Author: Emeric Deutsch
June 15, 1960
×

Citation

Deutsch, E. (1960a, June 15). Motivation research in the field of distribution (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/motivation-research-in-the-field-of-distribution-french-


Research papers

Quantification in motivation research (French)

The main aim of this exposition was to show that the absence of quantitatively verified, results is not inherent in motivation research. On the other hand, and we stress this point, we do not think that quantification is an absolute necessity for all...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Emeric Deutsch
June 15, 1959
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Citation

Deutsch, E. (1959a, June 15). Quantification in motivation research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantification-in-motivation-research-french-


Research papers

Quantification in motivation research

The main aim of this exposition was to show that the absence of quantitatively verified, results is not inherent in motivation research. On the other hand, and we stress this point, we do not think that quantification is an absolute necessity for all...

Catalogue: ESOMAR/WAPOR Congress 1959
Author: Emeric Deutsch
June 15, 1959
×

Citation

Deutsch, E. (1959a, June 15). Quantification in motivation research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quantification-in-motivation-research